Implemented in 2016 as a
“plan of action for people, planet, and prosperity,”
the UN Sustainable Development Goals provide a framework for solving the world’s wicked problems.
Limited Impact
While social media followers are not a definitive measure of the success of the SDG, the limited number of followers is evidence that the SDG have not made it into the general public's consciousness in a meaningful way. For comparison, Bud Light has 7 million followers on Facebook alone.
Concept
Challenge and Change is a series of activities that is intended to better connect people to the problems faced by millions across the globe. Each Challenge and Change includes three activities, an empathy challenge, action challenge and habit change.
User Journey Map
Progress
Implementation
Challenge and Change would easily integrate into the existing UN Sustainable Development Websites and social media pressence.
Measuring Impact
Key Metric:
Facebook Visitor Posts.
Challenge and Change seeks to inspire action over “engagement” asking people to participate beyond a donation click, like, mention, share, retweet, etc.
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